Promotional Cameras in Action
Article by: gareth parkin
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Promotional cameras are among the top selling promotional items sold, and why not? They offer some unique branding opportunities. They can be used throughout the day at an event and serve as a lasting reminder of fun times. Packaged with a product, they make a great incentive to buy, and offered as a send-away gift or purchase reward, they attract a great response. But there are some businesses that have found ways to use promotional cameras in unique and unusual ways that benefit their bottom lines. Here are just a few of our favorites.
Tell me you didn’t forget the camera!
The owner of a small bed and breakfast on the coast heard that often enough that he decided to do something about it. Alongside the more typical fruit basket or complimentary bottle of wine, every guest finds a single use promotional camera, printed with a lovely photo of a nearby beach. His guests are invariably thrilled. Even those who remembered to bring along the camera are quite happy to have an inexpensive alternative to take with them when they go for a hike, boat trip or other activity that puts their expensive camera equipment in danger.
Send us your best shot!
Contests are always big favorites among customers, and many promotions hinge on them. Photo contests are even bigger, especially for companies that work with children and pets. One children’s toy store took full advantage of their customers’ love of showing off their children. They held a Photo Fun day where they handed out disposable promotional printed cameras to their customers and sent them out to take photos of their little treasures at play – with toys bought at the store, of course. When the parents returned the camera for processing, they got a 5% discount on any purchase – and the toy store got permission to use any photos on the camera in their promotions and advertisements.
The Photo Safari
Zoos and other types of parks and adventure venues can benefit greatly by ordering and selling single use promotional cameras printed with their name and logo. Because most promotional cameras are point-and-shoot cameras, even the youngest children can manage to take photos with them. And since they’re not terribly expensive, many parents will be happy to fork over £5 or so rather than hand over their own far more valuable equipment to the little tikes and take the risk of breakage.
Birthday Parties and Gatherings
Kids love to take photos, and what kid doesn’t love a camera of his or her own? A small catering and events business that frequently books children’s birthday parties includes a sturdy reusable plastic camera printed with their logo as party favors for all the party guests. They’ve found that it’s a great way to spread the word about their service – and cameras are far more likely to get home to parents than flyers or balloons.
Promotional cameras are only one of many different kinds of promotional and business gifts that can help you publicize your business and increase your name visibility. For more ideas, check with a consultant at one of the UK’s top suppliers of promotional gifts.
About the Author
Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online promotional cameras and printed cameras company based in
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