Promotional Rucksacks For Better Advertising

Are you looking to make your advertising dollars go further this year? Promotional gifts make excellent marketing tools, whether they are given to potential customers or your staff. Promotional rucksacks are one of the best examples of how a good promotional gift can be used to get your brand in front of as many people as possible. Whether you sell hiking goods or investment products, your logo on the back of a rucksack will be shown to dozens of people each day if you hand them out to active people.
College campuses make a great place to hand out promotional drawstring rucksacks. All you have to do is hand out your promotional gear along with some literature about your product or your company’s special offers to college students. For the next semester, or even the next few years, these same college students will be advertising your brand for free! This is by far the best way to get the maximum amount of exposure for your brand out of the least amount of advertising dollars spent.
Promotional rucksacks can come in many different varieties, and not all of them have to be the expensive ones you often see full of zips and pockets. A lot of advertisers go for volume rather than long-time exposure, and cheap nylon draw-string promotional rucksacks are an excellent way to ensure market saturation in a short period of time for very little money. You can often order bulk packages of this type of rucksack for as little as $0.25 each.
This type of rucksack makes a perfect cheap gift to hand out at public events like picnics or fairs, or at the beach. These promotional rucksacks can be slung over the shoulder where they present a single color face featuring nothing but your logo or a picture of your product. Throughout the rest of the day that rucksack might be seen by as many as 1,000 people – not bad exposure for an advertising tool that only cost a quarter!
Promotional rucksacks also make great gifts for staff and at corporate functions. If you are planning a team building exercise in the mountains this week for your management team, why not have a set of high quality backpacks made with your logo on them. Your staff will feel valued and appreciated, and everywhere they go they will be promoting your company and adding value to your brand, even when they’re not at work!
Promotional rucksacks don’t have to break the bank, and they don’t have to take up your entire advertising budget. Even if you are a very small business you should definitely consider making a marketing investment in a range of promotional gifts. The effects of a well thought out promotional gift have been well documented, and this type of advertising is proven time and again to be the most cost effective way of promoting your company’s brand.

About the Author

Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of promotional rucksacks and drawstrin