What Does Your Business Card Say About You?

When someone picks up a business card they’re obviously going to be thinking certain things about the person who paid for the business card printing in the first place. A business card acts as a bit of extension of the person who made it, and so people will be able to draw certain conclusions about the person who got the card.

However, while this is true, when I ask what a business card says about you, this isn’t what I’m referring to. I’m talking about this idea in a much more literal sense here. What does your business card actually say about you and what you do.

I’m getting a little tired of picking up business cards that not only don’t say anything about the person, but where I can’t even figure out what type of business the people run. The company name doesn’t give anything away, nor does their job title, assuming they even put that much on their card.

Quite often I pick up a lot of business cards without talking to anyone who owned the card. I never even seen the person who paid for the business card printing, and so I have no way of knowing what they’re like or what business they’re in. All I know is what I see on the business card, and I’m sorry to say most people don’t put very much at all.

It can be considered a sort of guessing game each time I pick up a new round of business cards. I can sit down and ponder what each card is about and what each person does. Look at all those vague names and try to image what those companies could possibly be. Most of the time I have no way at all of knowing. If you picked up a business card that said the company name was Target, would you think of a department store? I would probably think of a gun store more than anything else.

Pick up your card and ask yourself just how much it says about you. Could a person reasonably figure out what your business does and what you do from the information on your card? If they don’t know anything about you, does your card tell them about you?

These are all important question to answer, and if your card doesn’t say much of anything, consider how you might change it to make it more informative.

All it might take is a description on the back of the card, or a company slogan right underneath the name. A single sentence might completely change your card and allow people to know more about who you are. You aren’t always going to be there with your card to explain things. Your card needs to explain itself.

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