Copywriting Articles
1: Columbo: What Can a Bumbling, Inarticulate Los Angeles Cop Teach Us about Effective Communication?
Columbo, the apparently bumbling, inarticulate Los Angeles cop of the popular 1970s television series, always cornered the criminal. While obviously fiction, the show's structure and Columbo's methods have important lessons for expository (non-fiction) writers and speakers.
2: Making Sense of Nonsense: Writing Advice from Lewis Carroll and the Jabberwocky
Author Lewis Carroll is renowned for his light, almost fluffy children's books and his nonsensical poems, most notably "The Jabberwocky" from Alice through the Looking Glass. So what can we learn from him about clear, concise, persuasive expository (non-fiction) writing? Actually, a great deal, because under the surface "The Jabberwocky" is a meticulously crafted and masterly executed example of clear, concise, persuasive prose.
3: 5 Ways a Guy Can Completely Ruin His Kissing Reputation
Here's the deal guys. Very rarely will a woman tell you that she thinks you're a bad kisser. Instead she'll abruptly but politely make up an excuse to end the evening, then go home and let all of her girlfriends know about her bad kissing experience…
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